Affinity Platform Growth: Mainstream Dating Traffic

We are pleased to report strong growth across the Affinity platform in the first 5 months of the year with a 14.6% increase in total revenue.

With gaining significant momentum, many of our new affiliates that join through that route start their dating businesses with mainstream sites and this is increasing traffic to the Affinity platform.

Of the core geographies, performance in the UK was strongest with a 32% increase in registrations coupled with an incredible 39% increase in upgrades over the period and a 15% increase in rebills. We’ve seen a similarly strong performance in the USA with registrations up 11% and conversions up 13%.

The enhancements being made to the signup flows and the Affinity platform have resulted in some great improvements in engagement metrics. Globally, we have seen a staggering 26% improvement in completed registrations, a 20 % increase in media uploads, a 22% increase in messages being sent and a 19% increase in profile views.

There has never been a better time to increase your mainstream traffic. Our Acquisition team are also driving scale with the full suite of Google ads campaigns for brands including DatePlayer2, Grounded, Companion and Curvalicious with the average CPL at below £1.16.

Get in touch with your account manager if you wish to discuss the Affinity platform or to schedule time with an expert from the acquisition team to discuss increasing the volume and performance of your traffic generated through Google Display, Performance Max, Search or Video.

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