Google Ads Demand Gen is a new AI-powered feature that can help you generate more leads from mainstream dating. Demand Gen campaigns use machine learning to target users who are most likely to be interested in your dating platform. They also use creative assets that are designed to engage and convert users.
Benefits of Google Ads Demand Gen for Dating Brands
There are many benefits to using Google Ads Demand Gen for dating brands, including:
- Reach a new audience: Demand Gen campaigns can help you reach a new audience of people who are interested in dating, but who may not be aware of your brand.
- Generate more leads: Demand Gen campaigns can help you generate more leads by targeting people who are already interested in what you have to offer.
- Improve your brand awareness: Demand Gen campaigns can help to improve brand awareness by exposing your brand to a new audience of people.
- Drive sales: Demand Gen campaigns can help to drive sales by generating leads and improving brand awareness.
How to Use Google Ads Demand Gen
To use Google Ads Demand Gen, simply create a new campaign and select the Demand Gen campaign type. You will then be able to target your campaign to the right audience and create your ad groups and ads.
When targeting your campaign, be sure to use keywords that are relevant to your dating brand and that are likely to be searched for by your target audience. You can use the Google Ads Keyword Planner tool to help you find relevant keywords.
When creating your ad groups and ads, be sure to use clear and concise ad copy that highlights the benefits of your dating app. You should also use high-quality images and videos in your ads.
How to Create a Demand Gen Campaign
To create a Demand Gen campaign, follow these steps:
- Go to your Google Ads account and click the + button next to Campaigns.
- Select the Demand Gen campaign type.
- Give your campaign a name and set a budget.
- Select your target audience and bidding strategy.
- Create your ad groups and ads.
- Review and launch your campaign.
There are 3 types of ads within each demand generation ads
Image ads
Image ads are the most common type of ad on Google. They consist of a single image, along with a headline, description, and call to action. Image ads can be used to promote a variety of products and services, and they can be targeted to a wide range of audiences.
Video ads
Video ads are a more engaging type of ad that can help you to tell the story of your brand and your product or service. Video ads can be used to promote a variety of products and services, and they can be targeted to a wide range of audiences.
Carousel ads
Carousel ads are a type of ad that allows you to showcase multiple images or videos in a single ad. Carousel ads are a great way to showcase different features of your product or service, or to tell a story. Carousel ads can also be used to drive traffic to different landing pages.
How to use the ad creation templates for video in Google Ads
Google Ads offers a variety of ad creation templates for video ads. These templates can help you to create high-quality video ads without any video editing experience.
To use the ad creation templates for video in Google Ads, follow these steps:
- Go to your Google Ads account and click the + button next to Ads.
- Select the Video ad type.
- Select a template.
- Customise the template with your own images, videos, and text.
- Review and launch your ad.
Here are some tips for using the ad creation templates for video in Google Ads:
- Use high-quality images and videos.
- Keep your ad copy clear and concise.
- Use a strong call to action.
- Test different templates and ad copy to see what works best for your audience.
Demand Gen vs Traditional Google Ads
Demand Gen is better for generating new leads from mainstream dating than traditional Google Ads campaigns because it is more targeted. Demand Gen campaigns use machine learning to target users who are most likely to be interested in your dating app. This means that you are more likely to reach people who are actively looking for a dating brand, rather than people who are just browsing the web.
Demand Gen campaigns are also more engaging than traditional Google Ads campaigns. Demand Gen campaigns use creative assets that are designed to engage and convert users. This means that you are more likely to get people to click on your ads and to visit your website.
Overall, Demand Gen is a better way to generate new leads from mainstream dating because it is more targeted and more engaging.
Sources and Links
- Google Ads Demand Gen: https://support.google.com/google-ads/answer/13720855?hl=en-419
- How to Use Google Ads Demand Gen: https://www.searchenginejournal.com/move-over-google-discovery-ads-get-ready-for-demand-gen-campaigns/494047/
- How to Create a Demand Gen Campaign: https://support.google.com/google-ads/answer/13695389?hl=en-GB
- Why Demand Gen Is Better for Generating New Leads from Mainstream Dating: https://www.wordstream.com/blog/ws/2023/08/22/demand-gen-campaigns